Aggregate Stats
All Keywords accross all Search Campaigns
Keyword Findings
Findings on Inneffective Spend
Findings on Broad Match vs Phrase Match Keywords
Keyword Match Type Insights
Broad Match
- Total Spend:
- Total Conversions:
- Average Cost per Conversion:
Phrase Match
- Total Spend:
- Total Conversions:
- Average Cost per Conversion:
Exact Match
- Total Spend:
- Total Conversions:
- Average Cost per Conversion:
Findings on Top 25% vs Bottom 25%: Cost of Conversions
-
Top 25% Keywords by Cost per Conversion:
-
Bottom 25% Keywords by Cost per Conversion:
Reallocate your budget to the better performing keywords to get many more conversions for your same budget.
Conversion Rate Optimization Impact
- Your current overall conversion rate is @percent($report->campaigns->getAverageConversionRate())
Lifting your conversion rate to @percent($report->conversionRateOptimization->lifting_conversion_rate_percentage) (up @number($report->conversionRateOptimization->lifting_conversion_rate_up), or 20%) would mean @number($report->conversionRateOptimization->additional_conversions, 0) additional conversions (@percent($report->conversionRateOptimization->additional_conversions_percentage) additional conversions) on your current budget, if you made no other changes suggested above
Campaign Findings
-
@if ($report->campaignFinding->campaignA)
- The campaign "{{ $report->campaignFinding->campaignA->campaign_name }}" generated @number($report->campaignFinding->campaignA->conversions, 0) conversions at a {{ $report->currency_code }}@money($report->campaignFinding->campaignA->cost_per_conversion) average cost per conversion @endif @if ($report->campaignFinding->campaignB)
- The campaign "{{ $report->campaignFinding->campaignB->campaign_name }}" generated @number($report->campaignFinding->campaignB->conversions, 0) conversions at a {{ $report->currency_code }}@money($report->campaignFinding->campaignB->cost_per_conversion) average cost per conversion @endif @if ($report->campaignFinding->campaignA && $report->campaignFinding->campaignB)
- If you reallocate the {{ $report->currency_code }}@money($report->campaignFinding->campaignA->cost) spent from "{{ $report->campaignFinding->campaignA->campaign_name }}" to "{{ $report->campaignFinding->campaignB->campaign_name }}", you would get @number(abs($report->campaignFinding->campaignA->conversions - $report->campaignFinding->campaignB->conversions), 0) more leads from that same budget (@number($report->campaignFinding->campaignA->conversions, 0) vs @number($report->campaignFinding->campaignB->conversions, 0)) assuming the numbers scaled consistently @endif @if ($report->campaignFinding->campaignB && $report->campaignFinding->campaignA)
- The campaign "{{ $report->campaignFinding->campaignB->campaign_name }}" generated conversions @percent($report->campaignFinding->campaignABConversions) cheaper than the campaign "{{ $report->campaignFinding->campaignA->campaign_name }}" @endif @if ($report->campaignFinding->campaignC)
- The campaign "{{ $report->campaignFinding->campaignC->campaign_name }}" generated 1 conversion at a {{ $report->currency_code }}@money($report->campaignFinding->campaignC->cost_per_conversion) cost per conversion. This is inefficient, consider turning off. @endif @if ($report->campaignFinding->campaignD && $report->campaignFinding->campaignB)
- From a cost per conversion standpoint, your best performing campaigns are campaign "{{ $report->campaignFinding->campaignD->campaign_name }}" and campaign "{{ $report->campaignFinding->campaignB->campaign_name }}" @endif @if ($report->campaignFinding->campaignE)
- The CTR on the campaign "{{ $report->campaignFinding->campaignE->campaign_name }}" is less than half of your average CTR. Consider updating the ad copy. @endif