@extends('layouts.app') @push('scripts') @endpush @section('content')
Campaign Type: Search Partners
Date Range: {{ $report->start_date }} / {{ $report->end_date }}
Google Ads ID: {{ $report->customer->getMaskingCustomerId() }}
Account Name: {{ $report->customer->name }}

Aggregate Stats

All Keywords accross all Search Campaigns

Total Spend: {{ $report->currency_code }}@money($report->campaigns->getTotalSpend(), 0)
Total #Conversions: {{ number_format($report->campaigns->getTotalConversions(), 0) }}
# Active Keywords: {{ $report->aggregateStats->keyword_count }}
# Active Keywords with spend of at least {{ $report->currency_code }}1 spend:
# Active Keywords with 1 or more conversions:
# Active Keywords with 0 conversions:
Average cost per conversion: {{ $report->currency_code }}@money($report->campaigns->getAverageCostPerConversion())
Average conversion rate: @percent($report->campaigns->getAverageConversionRate())
Average CTR: @percent($report->campaigns->getAverageCtr())

Keyword Findings

Findings on Inneffective Spend

Findings on Broad Match vs Phrase Match Keywords

Keyword Match Type Insights

Broad Match

  • Total Spend:
  • Total Conversions:
  • Average Cost per Conversion:

Phrase Match

  • Total Spend:
  • Total Conversions:
  • Average Cost per Conversion:

Exact Match

  • Total Spend:
  • Total Conversions:
  • Average Cost per Conversion:

Findings on Top 25% vs Bottom 25%: Cost of Conversions

  • Top 25% Keywords by Cost per Conversion:
  • Bottom 25% Keywords by Cost per Conversion:

Reallocate your budget to the better performing keywords to get many more conversions for your same budget.

Conversion Rate Optimization Impact

  • Your current overall conversion rate is @percent($report->campaigns->getAverageConversionRate())

Lifting your conversion rate to @percent($report->conversionRateOptimization->lifting_conversion_rate_percentage) (up @number($report->conversionRateOptimization->lifting_conversion_rate_up), or 20%) would mean @number($report->conversionRateOptimization->additional_conversions, 0) additional conversions (@percent($report->conversionRateOptimization->additional_conversions_percentage) additional conversions) on your current budget, if you made no other changes suggested above

Campaign Findings

    @if ($report->campaignFinding->campaignA)
  • The campaign "{{ $report->campaignFinding->campaignA->campaign_name }}" generated @number($report->campaignFinding->campaignA->conversions, 0) conversions at a {{ $report->currency_code }}@money($report->campaignFinding->campaignA->cost_per_conversion) average cost per conversion
  • @endif @if ($report->campaignFinding->campaignB)
  • The campaign "{{ $report->campaignFinding->campaignB->campaign_name }}" generated @number($report->campaignFinding->campaignB->conversions, 0) conversions at a {{ $report->currency_code }}@money($report->campaignFinding->campaignB->cost_per_conversion) average cost per conversion
  • @endif @if ($report->campaignFinding->campaignA && $report->campaignFinding->campaignB)
  • If you reallocate the {{ $report->currency_code }}@money($report->campaignFinding->campaignA->cost) spent from "{{ $report->campaignFinding->campaignA->campaign_name }}" to "{{ $report->campaignFinding->campaignB->campaign_name }}", you would get @number(abs($report->campaignFinding->campaignA->conversions - $report->campaignFinding->campaignB->conversions), 0) more leads from that same budget (@number($report->campaignFinding->campaignA->conversions, 0) vs @number($report->campaignFinding->campaignB->conversions, 0)) assuming the numbers scaled consistently
  • @endif @if ($report->campaignFinding->campaignB && $report->campaignFinding->campaignA)
  • The campaign "{{ $report->campaignFinding->campaignB->campaign_name }}" generated conversions @percent($report->campaignFinding->campaignABConversions) cheaper than the campaign "{{ $report->campaignFinding->campaignA->campaign_name }}"
  • @endif @if ($report->campaignFinding->campaignC)
  • The campaign "{{ $report->campaignFinding->campaignC->campaign_name }}" generated 1 conversion at a {{ $report->currency_code }}@money($report->campaignFinding->campaignC->cost_per_conversion) cost per conversion. This is inefficient, consider turning off.
  • @endif @if ($report->campaignFinding->campaignD && $report->campaignFinding->campaignB)
  • From a cost per conversion standpoint, your best performing campaigns are campaign "{{ $report->campaignFinding->campaignD->campaign_name }}" and campaign "{{ $report->campaignFinding->campaignB->campaign_name }}"
  • @endif @if ($report->campaignFinding->campaignE)
  • The CTR on the campaign "{{ $report->campaignFinding->campaignE->campaign_name }}" is less than half of your average CTR. Consider updating the ad copy.
  • @endif

Health Check Findings

Campaign data is in. We are currently pulling the keyword data and will refresh the report when it is ready.
@endsection